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Understand business concepts leading to overall Enterprise
Management. The endeavor is not only to impart skills, techniques and
knowledge on key business areas such as Marketing, Finance, HR, IT and
Operations - but
also to integrate and inter-link these concepts into an enterprise level
insight.
- Learn and
apply the essentials of critical business processes like Strategic
Management, Finance, Marketing, IT, Supply Chain Management, Product
Design, Business Ethics, HR and Operations in this context.
- Imbibe an
'Entrepreneurial' spirit. Build Team Spirit and co- partner the students
in their pursuit of their individual potential, personal, social and
professional values, creativity and positive attitudes.
Highlights
- 2nd year specialization
options : Marketing, Finance, Human Resource, IT and Operations
- Opportunity
to specialize in International Business, Marketing or Finance while doing dual PGDBM
of Coventry University, UK and PICT-SITM
- The course
philosophy, structure, content and pedagogy have been developed along
with Industry sectors, given the changes that are sweeping the global
environment.
- Advisory
boards have been formed that monitor the progress of the course periodically
and advise on course corrections, if needed.
- Special
emphasis is on Information Technology applications in business processes,
through classroom training, lab practical, and field assignments - with
a hands-on approach.
- Each student
has a 'Mentor' to facilitate and guide them in discovering and maximizing
individual abilities.
Option - 1 PGDBM
Structure of PGDBM at PICT-SITM
Our endeavor is to understand Enterprise Management and its critical components as processes and sub-processes, rather than as functions, and analyze their inter-relationships. Each academic year is of 3 trimesters, with 2 months of summer training in an Organization between the years.
The 1st year focuses on Essential Management Concepts with equal emphasis on Strategic Management, Marketing, Finance, HR, IT
and Operations.
In the 2nd year, students have a specialization choice amongst
- Marketing
Management
- Finance
Management
- HR
Management
- IT
Management
-
Operations
The 2nd year
curriculum will also encompass advanced management concepts, which will be
compulsory and common to all students.
Option - 2 PGDBM
Structure of Dual PGDBM at PICT-SITM and Coventry
University
The first year of the dual PGDBM Program will be conducted at PICT-SITM, Pune. This year consists of three trimesters and the course details are same as mentioned below up to the third Trimester.
In the second year students will go to Coventry University, UK to join the second Semester of Coventry Business School. After completion of Second Semester in UK students will come back for the balance second year at PICT-SITM, Pune to complete the PGDBM Program.
Contents
L
E A P - Lets Excel At PICT-SITM ! L E A P is a unique 12 week pre-MBA
module that lays the foundation of skills and concepts required to excel
in the PGDBM program. It is an intensive module focusing on subjects like
quantitative techniques, accounting and its principles
Year
1 - Common to Option 1 & Option 2 as above ( Foundation Course Content,
T1 ,T2)
| Foundation course + Trimester 1 |
Trimester 2 |
Trimester 3 |
Financial & Managerial Accounting Fundamentals
of Finance
Financial Instruments
Fundamentals of Marketing
Personal selling
Business Environment
Micro Economics
Organizational behaviour
Business Statistics
Introduction to I.T. skills
Basics of Business
Communication
Cost Accounting
Principles & Practice of Management
Psychology
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Financial Planning & Analysis
Financial services
Personal taxation
Segmentation, Target Marketing & Positioning
Sales Management
Business Strategy
Change Management
Macro Economics
Business Laws - 1
Research Design & Analysis
Organizational Theory
Quantitative Techniques - I
Business Writing
Cost Management & Budgets
Sociology
I.T. Skills
Global Business Environment |
Corporate Finance
Corporate Financial Services
Introduction to Integrated Marketing Communications
Business Laws - II
Strategic Human Resource Management
Research Methodology
Quantitative Techniques II
Marketing Management
Business Strategy
International Marketing
Operations Management
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Year 2 Specialization Subjects for PGDBM entirely at PICT-SITM (T4, T5,T6)
Advanced Modules in Marketing, Finance, HRM, IT or Operations
Specialization Subjects for PGDBM Second Semester to be done at Coventry University, UK
| MBA International Business |
MBA International Finance |
MBA Marketing |
Mandatory Modules
M68BS - Critical Issues in Global Business
M55BUS - Issues in Strategic Management
Core Options
Students choose two single modules* from:
M15CBS - International Marketing
M60BS - Business Economics for Management
M79BS - European Business
M82CBS - International Financial Markets
M86BS - Business Environment
Emerging Asian Pacific
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Mandatory Modules
M78BS - Corporate Financial Management
M60BUS - Stock Market Investment
M82CBS - International Financial Markets
M55BUS - Issues in Strategic Management |
Mandatory Modules
M81BS - Advanced Marketing Management
M15CBS - International Marketing
M82BS - Marketing Communications
M55BUS - Issues in Strategic Management
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Learning Process
A. Tools
Based on the needs of each subject/capsule, appropriate learning tools are used, consisting of:
- Classroom lectures/training
- Case studies and assignment
- Industry reports analysis
- Computer Lab assignments
- Field assignments and projects
- Theme-paper writing and case material preparation
- IT packages, to gain hands-on exposure
B.
Skill Development Workshops
Based on the needs of each subject/capsule, appropriate learning tools are used, consisting of:
- Communication Skills covering Interpersonal Communication, Written Communication, Business Presentations etc.
- Negotiation Skills
- Entrepreneurship Development
C.
Guest Lectures & Workshops
- Approach to PG Studies
- Capital Markets; Management & Technology
- Role of Stock Exchange in Indian Economy
- Applications in Information technology
- Managing Finance for IT Companies
- Corporate Governance
- HR as a Strategic Partner
- Rural Marketing
- Changing face of banking in India
- E-Business Strategy
Evaluation System
We have a system of continuous evaluation for students. It ensures that students are evaluated on all aspects of knowledge through the CGPA system. The percentage weight-age is as follows:
- 25% for continuous evaluation wherein
the following areas are covered,
- Assignments
Field projects
Class participation
Attendance
- 50% for formal exam at the end of the trimester.
- 25% for external viva.
(Experts from industry conduct external viva in order to ensure that learning is in line with industry expectations.)
The Admission Process and Entry Requirements
Eligibility
- Graduates or postgraduates of a recognized University with a minimum of 50% marks in the aggregate of all years.
- Proficiency in English Language
Important Notes :
- Students will be eligible for Semester 2 of Coventry University, UK after successful completion of Year 1 at PICT-SITM, Pune
Getting Admission
Step 1:
You need to buy the Prospectus-cum-Application Form by sending
DD for Rs. 700/- in favour of PICT-SITM payable at Pune. Click here for details of other locations from where Prospectus cum Application forms can be obtained.
Step 2 : Complete
the application form and send it to us, for further processing .
Step 3 : Written
test.
Written Test
You can appear for a paper/pencil test on a fixed date & time at any of our specified test centers.
Step 4: Group
Discussion/Personal Interview.
The GD & PI for short listed students will be conducted at the institute campus in Pune only.
Step 6:
Selection/Final Admission.
Admission to all programs is strictly on the basis of merit/performance in written test, GD/PI. Students will informed about their final selection by registered post.
Those appearing for the final examination in April-May 2007 can also apply.
Counseling
We invite you to our institute for a detailed discussion on course and career options. Contact Telephone no is (020)-243 76189 ext : 21. |